Peppe and Luigi are two brothers who grew up in a small Italian town surrounded by the aroma of fresh basil, tomatoes, and the sizzle of pizza crusts baking in wood-fired ovens.

As they grew older, they moved to London to study business management while working full time for a fast food company to support their studies. Despite their academic success, their passion for pizza never faded. Every weekend, they would experiment with different recipes, testing out new dough variations and unique topping combinations, turning their kitchen into a mini pizzeria. Their friends loved it. Soon, their small gatherings became legendary pizza nights, with word spreading about the delicious creations coming out of Peppe and Luigi’s kitchen.

They dreamed of opening their own pizzeria, a place that would capture the essence of their childhood and their passion for pizza. One evening, after a long day at their corporate jobs, the brothers sat down and had a serious conversation ended with

“Let’s do it. Let’s open our pizzeria!”